Knoll Furnishes Oakley Safehouse at 2012 OlympicsGeneration by Knoll® and Classic Designs Featured at Oakley Safehouse for Athletes
July 31, 2012
The 10,000 square foot Oakley Olympic 2012 Safehouse, which features new and classic designs from Knoll, provides a haven for 2012 Olympic athletes to "relax and feel at home in the midst of one of the most hectic times in their career."
The Oakley Safehouse is located in the London Design Museum and overlooks the south bank of the Thames River and features an outdoor patio overlooking the iconic Tower Bridge. The space provides a "home-away-from-home where athletes can come to be among members of the Oakley family during their stay in London.'
The Safehouse features Saarinen Womb Chairs in the iPad gaming area and Generation by Knoll® chairs at the Apple iMac station and the reception desk.
"Because we're in a museum, we try to create a space that celebrates design," notes Cuan Peterson, Oakleys Sports Marketing Director of Performance Sports.
The Oakley Safehouse features artwork throughout, including a painting of Tony Martin, World Time Trial Champion, which hangs above a Barcelona® couch adjacent to the iPad gaming area.
The Safehouse is the embodiment of both the Company's newest brand campaign, "Beyond Reason," and its commitment to its athletes.