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KnollStudio Modern always® Campaign Wins Graphis Award

Creative agency 50,000feet recognized

Graphis Advertising Annual 2016The KnollStudio Modern always® advertising campaign has received the Gold Award in the Graphis Advertising Annual 2016. The campaign was created in collaboration with the agency 50,000feet and features photography by Ilan Rubin.

Of the campaign, Graphis writes: "The lead advertisement announced an exciting array of all-new colors for one of Knoll's most-recognized lines: the 1966 Outdoor Collection by Richard Schultz. The campaign also presented David Adjaye's Skeleton Chair as part of The Washington Collection and celebrated the 50th anniversary of Warren Platner design for Knoll with a new gold finish."

The KnollStudio campaign launched in the May 10, 2015 issue of the New York Times Sunday Magazine. Advertisements ran in Architectural Digest, Artforum, Dwell, Interior Design, Monocle and Wallpaper* in the months following.

Established as a magazine in 1944, today Graphis is internationally recognized as one of the foremost publishers and voices in graphic arts. Its annual reviews across graphic design categories are some of the industry's most competitive. 50,000feet's campaign was selected by the Graphis jury from among thousands of submissions.
Graphis Advertising Annual 2016

The Modern always® campaign was developed in collaboration with 50,000feet, with photography by Ilan Rubin.

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1966 Lounge Chair
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Platner Arm Chair
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Bertoia Diamond™ Chair
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