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Knoll and Villanova University School of Business Partner to Promote Activity Spaces

Project Highlights Collaborative Spaces in Colleges and Universities

August 19, 2013

On August 1, 2013, students from the Villanova Summer Business Institute met with David Bright, Knoll Senior Vice President of Communications; Nicole Coughlin, Knoll Marketing Director of Activity Spaces; and Robert Waligunda, Knoll Marketing Director of Office Systems, to present original marketing and communications plans that position Knoll as a leading resource for Activity Spaces furniture in public and private colleges and universities.

Now in its second year, the partnership between Knoll and the Villanova School of Business is designed to hone students’ strategic business skills during the 5-week program.

This year, students were asked to develop and present a marketing and communications plan for Activity Spaces, a new collaborative planning paradigm from Knoll. Students conducted research on industry standards, interviewed architect and design professionals, including Kate Wendt and Eddi Barnett of Tsoi Kobus & Associates; Jan Edson of Edson Design; and Sue Kim of Cannon Design, and met with leading education specifiers to develop multi-dimensional communication plans and new product ideations.

The Villanova Summer Business Institute is specifically designed to help undergraduate non-business majors gain business competency by having students compete in cross-functional teams on a real-world defining project. The program is a mutually beneficial endeavor; students apply cross discipline skills on a real-world project and Knoll is presented with new and objective material.

Beginning on August 26, 2013 students who participated in the program can enter to win a ReGeneration by Knoll® desk chair by following Knoll and sharing a picture of their favorite activity spaces product on Instagram, Pinterest, Facebook or Twitter using the hashtag #KnollandVillanova.

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ReGeneration by Knoll®