February 7, 2013
To celebrate 75 years of design, Knoll is launching Modern always, an integrated communications campaign. The cross-platform program embodies the essence of Knoll design innovation and celebrates the Knoll brand — past, present and future -- since the company's founding in 1938. Throughout this year, Knoll will be bringing its story of modern design to life as well as focusing on how Knoll is helping to set the standards for sustainable design.
Modern always will launch across six social platforms identified by the searchable hashtag #modernalways. The digital effort is reaching beyond the Knoll website to Facebook, Twitter, a new Instagram handle, Tumblr, YouTube and Pinterest. The goal is to reach a diverse audience of design enthusiasts as well as design professionals and their clients in the commercial, government, healthcare, education and residential sectors.
Knoll fans will have multiple ways to engage with the Modern always campaign, which will include 75 "modern always" moments from Knoll's history.
Follow the conversation on Facebook, Twitter, Tumblr and Pinterest using the hashtag #modernalways.
Twitter - @Knoll_Inc. Knoll will leverage 75th Anniversary content to reach designers, dealers and fans, including rolling out a new #modernalways hashtag, continuing to be a go-to resource for architecture and design news, sharing Knoll research and engaging with the design community.
Facebook - KnollInc. Facebook will continue to be a hub for all things Knoll. Here fans will easily find content related to products, events, press, awards and design history, and be able to interact with Knoll and other design enthusiasts.
YouTube - KnollDesign. YouTube will feature designer interviews, product videos and content, giving fans an indepth look at Knoll's rich history.
Instagram - KnollInc. Knoll will post recent and vintage photography on Instagram, focusing in images from our archives juxtaposed with Knoll's contemporary releases. Look for the hashtag #modernalways to follow Knoll's 75th anniversary posts.
Pinterest - KnollDesign. Decades worth of incredible visual assets will help bolster our presence on Instagram, particularly when posting campaign images that juxtapose Knoll's design heritage with contemporary releases. Look for the hashtag #modernalways to follow Knoll's 75 anniversary posts.
Tumblr- Knoll Quotes. Tumblr will host Knoll Quotes, a compendium of Knoll workplace research and brand content.
Celebrate Knoll's 75th anniversary by following and sharing the Modern always campaign with other Knoll fans, associates and dealers.
The Modern always theme also frames the 2013 Knoll Essentials catalogue, juxtaposing mid-century workstyle with contemporary workspaces.
The catalogue is now available at knoll.com.