OMA "Tools for Life" for Knoll Debut at Salone Internazionale del Mobile Garners International Media Praise
April 10, 2013
"Tools for Life," a new collection of furniture designed by OMA for Knoll, has garnered international praise following its debut at Salone Internazionale del Mobile in Milan, April 9 - 14.
T Magazine and The International Herald Tribune (The Global Edition of the New York Times), kicked off media coverage prior to Salone.
Coverage of the collection has also appeared in newspapers and online editions including The Washington Post, The Seattle Times, ABC News and The Canadian Business News; online at magazine sites including GQ, Vanity Fair, Interni Magazine and Elle; and in blogs including the Huffington Post, style.com and Cool Hunting.
The collection addresses the "increasingly blurred boundaries between working and living space by being kinetic rather than static," notes T Magazine writer Pilar Viladas, in an April 5, 2013 pre-Salone post.
Notably, "Tools for Life" responds to the way we work now. "I want to talk about work and not the office," said Benjamin Pardo, Knoll design director. "The distinction being that today people work everywhere."
Rem Koolhaas, OMA co-founder added that his goal was to create furniture "that performs in very precise but also in completely unpredictable ways.
Prototypes of the collection were previewed at the 2013 Prada Men's Fashion Show in January at the Prada Exhibition space at Via Fogazzaro 36. "[It became] what Miuccia Prada called the 'ideal house,'" writes Mathew Schneier of style.com magazine.
Knoll and Rem Koolhaas returned to the same venue to present the complete collection of eleven pieces at a press preview on Monday, April 8, 2013, followed by a reception for nearly 1,000 Salone visitors.
Select pieces, including the 04 Counter, the collection's signature piece, are also displayed at the Knoll booth at Salone del Mobile at Hall 20 Stand C01 D02 through April 14, 2013.
An AP Wire story from Milan has appeared in U.S. markets from Boston to San Diego, and Atlanta to Silicon Valley, with total circulation of over 265 million.