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Knoll Los Angeles Home Design Shop Partners with WestEdge Design Fair

Knoll will auction 15 one-of-a-kind Bertoia Molded Shell Chairs with all proceeds benefiting Safe Place for Youth (SPY)

LOS ANGELES - October 1, 2018 - The Knoll Home Design Shop in Los Angeles announces its partnerships with WestEdge Design Fair and LALA Magazine to auction 15 one-of-a-kind Bertoia chairs during the 2018 WestEdge Design Fair with all proceeds from the auction benefiting Safe Place for Youth (SPY).

For the partnership titled “Take a Seat”, WestEdge, the Knoll Home Design Shop and LALA Magazine invited 15 leading architects, designers and tastemakers to create one-of-a-kind art pieces using the brand’s iconic, and recently reissued, Knoll Bertoia Molded Shell Chair as a canvas. The pieces will be unveiled during the fair’s Opening Night Party on October 18th, at the Barker Hangar, 3021 Airport Avenue, in Santa Monica, CA.

“Safe Place for Youth is a community-based organization that aids homeless youth and we’re pleased to support their cause and help build awareness. We are so thrilled to have the Knoll Home Design Shop and LALA Magazine helping with this effort and are confident that the Knoll auction will be well supported by our audience, thereby helping to generate such crucial funds for SPY members,” states Megan Reilly, Co-Founder and Principal of WestEdge.

Participating artists, architects and designers include: Cesar Giraldo, Gensler, Shimoda Design Group, Ruben Rojas, Safe Place for Youth (SPY), Timothy Yarger Fine Art, Hanson LA, Erinn Valencich, Tracy Hiner (Black Crow Studios) and Doug Schwartz (DETROITWICK) for The Caliber Foundation, Art Center College, Katrien Van Der Schueren, Clair Vanders, Nolen Niu, and Carrie Livingston.

The auction, benefiting Safe Place for Youth (SPY), will begin during WestEdge’s Opening Night Gala on October 18 and end on October 21, 2018. Guests and design enthusiasts can submit their bids at

Earlier this year, Knoll launched its 80th anniversary celebration with the grand opening of the Home Design Shop in Los Angeles, connecting the LA residential community and consumer design enthusiasts with the brand’s modern legacy. Located at 314 North Robertson Boulevard in West Hollywood, the Shop is the brand’s second direct-to-consumer retail location, following the success of its midtown New York City location. 

About WestEdge Design Fair

WestEdge is a four-day event that offers the best in modern design, all in an environment designed to engage, entertain and inspire. The fair offers the opportunity to shop from premium home furnishings brands-many new to the West Coast and meet the designers behind thousands of inspiring products. In addition, attendees gain insight from leading names in the design industry with a full series of educational programs and special events.

About Knoll

Knoll, Inc. is a constellation of design-driven brands and people, working together with our clients to create inspired modern interiors. Our internationally recognized portfolio includes furniture, textiles, leathers, accessories, and architectural and acoustical elements brands. These brands — Knoll Office, KnollStudio, KnollTextiles, KnollExtra, Spinneybeck | FilzFelt, Edelman Leather, HOLLY HUNT, and DatesWeiser — reflect our commitment to modern design that meets the diverse requirements of high performance workplaces and luxury interiors. A recipient of the National Design Award for Corporate and Institutional Achievement from the Smithsonian's Cooper-Hewitt, National Design Museum, Knoll, Inc. is aligned with the U.S. Green Building Council and the Canadian Green Building Council and can help organizations achieve the Leadership in Energy and Environmental Design (LEED) workplace certification. Knoll, Inc. is the founding sponsor of the World Monuments Fund Modernism at Risk program.

About LALA Magazine

LALA Magazine is the platform for Los Angeles’ new zeitgeist. LALA is dedicated to the people driving the city’s cultural conversation—from the burgeoning tech industry to the wealth of galleries, museums, free thinkers, doers and of course, its insiders. This is a magazine for the creative class unlike any other.

About Safe Place for Youth

Safe Place for Youth (SPY) is a Venice-based non-profit whose mission is to inspire, nurture and empower the resilient human spirit of homeless youth by providing immediate and lasting solutions, one young person at a time. SPY lives out their mission through a robust continuum of care that includes street outreach, low-barrier drop-in services, health and wellness programming, case management, and education/employment support.



Hello PR Group
Erik Perez
323 452-331
[email protected]

Knoll, Inc.
Lucas Onetti
212 343-4030
[email protected]

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