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Why Creativity is a Team Sport

Perception: Jony Ive is the creative genius behind the design of Apple’s iMac, iPod, iPhone and more. Reality: Most of Apple’s products are designed by the Apple Industrial Design Group, a team Ive formerly headed.
The disconnect between perception and reality of how creativity occurs is a common one, according to organizational psychologist Markus Baer, PhD, who studies innovation.

Speaking at a Knoll k. talk, Baer, a professor of organizational behavior at Olin Business School at Washington University in St. Louis, shared research to show that more often than not, creativity is a team sport.

Using academic research featuring examples from the worlds of technology and entertainment, Baer debunked four common myths on how creativity happens among knowledge workers.

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