k. talks Insights
Why Creativity is a Team Sport
Perception: Jony Ive is the creative genius behind the design of Apple’s iMac, iPod,
iPhone and more. Reality: Most of Apple’s products are designed by the Apple Industrial
Design Group, a team Ive formerly headed.
The disconnect between perception and reality of how creativity occurs is a common
one, according to organizational psychologist Markus Baer, PhD, who studies innovation.
Speaking at a Knoll k. talk, Baer, a professor of organizational
behavior at Olin Business School at Washington University in St.
Louis, shared research to show that more often than not, creativity
is a team sport.
Using academic research featuring examples from the worlds
of technology and entertainment, Baer debunked four common
myths on how creativity happens among knowledge workers.
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