Yodle, the New York-based online marketing company that serves small and local businesses, debuted its new headquarters on West 34th Street with a ribbon-cutting ceremony this morning. A new neighbor to the burgeoning Hudson Yards development, Yodle has nearly doubled its office space from its previous location in the Flatiron, setting itself up to grow from 300 Yodlers to 550. The anticipated growth and Yodle's collaborative ethos made the decision to use Antenna Workspaces with Generation by Knoll chairs a logical one.
Left: Ben Branhan, EVP of the New York Economic Development Corporation, Court Cunningham, CEO of Yodle, and Minerva Gordon, CFO of Yodle. Right: Ribbon-cutting by Court Cunningham, Mark Jaffe, CEO of the New York Chamber of Commerce, and Michael Gordon, CFO of Yodle.
The new headquarters was planned by HLW, reflecting an office culture that is results-driven and collaborative. Design drivers called for flexible environments that encourage working together, consolidated locations, and the "spirit of Yodle."
"Yodle's beautifully designed offices reflect how the balance between individual spaces and community spaces has shifted so that shared and community spaces take up a greater proportion of space than they once did" said David Bright, Knoll, who attended the festivities.
The crowd appeared happy with the new space, which Yodlers said is already encouraging the kind of team-driven work for which the company is known. Antenna's storage and rail systems allow for those individual requirements for storage and privacy while opening space for exchange and innovation.