Knoll Modern always® Advertising by 50,000feet Included in CHGO DSGN ExhibitionKnoll Modern always™ Advertising by 50,000feet On Display at CHGO DSGN Exhibition
May 26, 2014
Two Modern always® ads designed by creative agency 50,000feet to celebrate the Knoll 75th anniversary in 2013 will on display at CHGO DSGN, a major exhibition of recent object and graphic design, May 31 through November 2, 2014 in Chicago.
TheKnoll campaign couples designers and their recent work for Knoll with vintage imagery of its design icons. In addition to ads featuring Rem Koolhaas and the OMA Collection “Tools for Life” with Ludwig Mies van der Rohe; Richard Schultz with his outdoor 1966 Collection, which will be displayed at CHGO DSGN, the campaign also featured David Adjaye with Harry Bertoia; Antenna Design principals Masamichi Udagawa and Sigi Moeslinger and their Antenna workspaces with Eero Saarinen and Florence Knoll; and KnollTextiles Creative Director Dorothy Cosonas with Florence Knoll.
“The tone of the [Modern always®] ads is candid, conversational and imbued with modernity, humanity and personality—characteristics that have defined Knoll from the start,” notes 50,000feet. “This highly engaging approach brings consumers into the Knoll experience, encouraging them to explore and shop at www.knoll.com.
Chicago’s design legends join a generation of fresh up-and-comers in CHGO DSGN. Sponsored by the City of Chicago and curated by Rick Valicenti, 2011 recipient of the prestigious Smithsonian Cooper-Hewitt National Design Award, with displays designed by Tim Parsons, Associate Professor of Designed Objects at the School of the Art Institute, CHGO DSGN celebrates the region’s creative and innovative spirit and features 200+ works from 100+ designers—of which our team at 50,000feet is honored to be a part. The Show opens in the Exhibit Hall of the Chicago Cultural Center on Friday, May 30, located at 78 East Washington Street in Chicago, Illinois.